Clean Air Express Launches New Website With A One-Click Cost Calculator For Commuters To Visualize Their Savings Using The Service
December 15, 2021
The digital transformation features a new, modern website and logo at a pivotal time for the intercity bus service which has connected communities in Santa Barbara County since 1991
Santa Barbara, Calif. – Santa Barbara County Association of Governments launched a completely redesigned website and logo for the Clean Air Express commuter bus service with modern, easy-to-read information on service schedules, fares, and simple options to contact customer service. The site is now mobile-friendly with a better layout, accessibility, improved security, and offers Spanish language translation. The user-friendly, new online experience provides commuters with a one-click cost calculator to clearly see how much someone can save using the service. Funded primarily by Measure A, the Clean Air Express serves residents of North Santa Barbara County who commute to their jobs in Goleta and Santa Barbara. The public can visit the new website at www.cleanairexpress.com.
“Clean Air Express’s new website is just one more way SBCAG is working to make public transit better and easier for commuters. It is our priority to have an online presence that helps people realize the potential of a fast, convenient, and money-saving way to get to work,” said Scott Spaulding, SBCAG rail and transit director. “Rebuilt from the ground up, CleanAirExpress.com offers a mobile-friendly, accessible and intuitive website that can be used anywhere, including on our buses using the free Wi-Fi service.”
In July, Clean Air Express introduced contactless “tap to ride” payment options on all buses that makes it easy for customers to pay their fare by simply tapping a credit, debit card, or using a mobile wallet on a smart phone or watch.
The Clean Air Express was created by the Santa Barbara Air Pollution Control District in 1991 to improve regional air quality by reducing the number of commuters driving alone. SBCAG assumed management of Clean Air Express in 2001 and has since expanded the service by purchasing new buses, adding payment flexibility, installing wireless internet access on all buses, and modernizing the customer’s online experience. Dowitcher Designs, an award-winning Santa Barbara integrated marketing agency, was contracted by SBCAG to create the more modern, streamlined, user-friendly website.
About Clean Air Express
The Clean Air Express is a weekday commuter bus service operated by SBCAG and funded by Measure A, Santa Barbara County’s Transportation Sales Tax measure. It serves residents of Lompoc, Santa Maria, Buellton, Solvang, and adjacent unincorporated areas in North Santa Barbara County commuting to jobs in Goleta and Santa Barbara. Clean Air Express features a fleet of 17 charter-style buses. The service currently operates a reduced schedule due to COVID-19, operating 20 one-way trips each weekday, down from 26. The Clean Air Express serves an average of 7,000 riders per month. The service eliminates as many as 400,000 vehicle miles traveled from the County’s roads each month, helping reduce greenhouse gas emissions in the region.