Measure A

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Promise in Action: The Measure A Multiplier Effect

March 20, 2024

Marking 15 years since the vote for Measure A, the 2023 annual report showcases over $632 million in State and Federal funds leveraged to transform local transportation.

The 2023 Annual Report celebrates the 15 year anniversary of the Measure A approval by voters – the region’s transformative ½ cent transportation sales tax. This report provides an in-depth look into the progress and milestones achieved over the past year within Santa Barbara County under the Measure A program.

Measure A has been instrumental in funding critical transportation projects aimed at improving safety, reducing traffic congestion, and supporting sustainable transportation options for all county residents. The 2023 Annual Report shares information on the use of funds across various projects, including road improvements, public transit enhancements, and bicycle and pedestrian pathways.

Story highlights from the report include:

  • $132.4 million Senate Bill 1, Cycle 3 award for the Santa Barbara U.S. 101 Multimodal Corridor project.
  • Groundbreaking partnership paving the way for Guadalupe’s safer roads.
  • Ventura County resident who finds a stress-free commute with the Coastal Express bus service.
  • Santa Barbara MTD launches 19x: new express bus service to alleviate congestion.
  • Introducing a new way to think about incentivizing commuters.

This year’s report also introduces a stand-alone infographic insert to visually represent the fiscal profile revenues and expenditures for a clearer understanding of the Measure A impact.

“This year’s report underscores our commitment to transparency and accountability in the stewardship of Measure A funds,” said Marjie KIRN, executive director of SBCAG. “As we reflect on 15 years since the vote for Measure A, we look to the future with optimism and confidence in continuing our collaborative work to make our community more connected and sustainable.”

The Measure A Annual Report 2023 is available on the SBCAG website. The public is invited to review the report and learn more about the ongoing efforts to enhance transportation in Santa Barbara County.


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